Festivales - Cannes 2016
La región alcanzó 45 finalistas en PR
(Cannes, 20/06/16). El jurado presidido por Tash Whitmey, Group Chief Executive de Havas Helia, seleccionó un total de 239 piezas, siendo 45 de Iberoamérica. El país con mayor cantidad de trabajos en el listado es Brasil con 10, y lo siguen de cerca Argentina y Colombia con 6. También ingresaron Estados Unidos Hispano (4), Portugal (4), México (3), Perú (3), España (3), Costa Rica (2), República Dominicana (2), El Salvador (1) y Puerto Rico (1).
A continuación, todos los finalistas latinos de PR:
A01 (Food & Drinks )
- EDIBLE SIX PACK RINGS, de WE BELIEVERS New York para SALTWATER BREWERY. USA
A04 (Healthcare & Wellbeing)
- NIVEA DOLL, de FCB BRASIL São Paulo para BDF NIVEA BRASIL. BRAZIL
A07 (Retail, e-Commerce, Restaurants & Fast Food Chains) .
- THE FIRST CHOIR OF REAL GARBAGE COLLECTORS, de MRM//McCANN SPAIN Madrid para IKEA. SPAIN
A09 (Media & Publications)
- PEPITO, de McCANN San Juan / HAROLD JESSURUN San Juan para GFR MEDIA. PUERTO RICO
A10 (Financial Products & Services)
- BIRD HOUSE ALARM, de OGILVY MADRID para GENERALI INSURANCE. SPAIN
A12 (Commercial Public Services)
- PLANT LAMP, de FCB MAYO Lima para UNIVERSITY OF ENGINEERING AND TECHNOLOGY. PERU
- PAPER GLASSES, de GREY MÈXICO Mexico City para SAVE THE CHILDREN AND SANTILLANA. MEXICO
A13 (Public Sector)
- THE BULLETPEN, de McCANN COLOMBIA Bogotá para MINISTRY OF NATIONAL EDUCATION COLOMBIA. COLOMBIA
A14 (Charity & not for Profit)
- MANBOOBS, de DAVID Buenos Aires para MACMA. ARGENTINA
B01 (Corporate Communication & Reputation Management )
- THE PAYBACK DINNER, de GREY BRAZIL São Paulo para RECLAME AQUI. BRAZIL
- VALENTINES GAY, de ALMAPBBDO São Paulo para O BOTICÁRIO. BRAZIL
B02 (Public Affairs & Lobbying)
- FIRST PRESIDENTIAL DEBATE, de BBDO ARGENTINA Buenos Aires para ARGENTINA DEBATE. ARGENTINA
- DIGGERS AGAINST INJUSTICE, de PUBLICIDAD COMERCIAL LOWE EL SALVADOR Antiguo Cuscatlán para EL FARO. EL SALVADOR
B04 (Business Citizenship / Corporate Responsibility)
- END THE SILENCE, de PAGÉS BBDO Santo Domingo para LA SIRENA. DOMINICAN REPUBLIC
- STRIKING LESSONS, de LEO BURNETT LISBOA para BRISA HIGHWAY COMPANY. PORTUGAL
- LET GIRLS BE GIRLS, de GREY ARGENTINA Buenos Aires / GREY MELBOURNE para PROCTER & GAMBLE. ARGENTINA
B05 (Business Citizenship / Environmental )
- VULTURES WARN, de FCB MAYO Lima para USAID PERU. PERU
- EDIBLE SIX PACK RINGS, de WE BELIEVERS New York para SALTWATER BREWERY. USA
B06 (Internal Communications & Employee Engagement )
- ALMIRALL, de SHACKLETON Madrid para ALMIRALL. SPAIN
B08 (Events & Stunts )
- SL BENFICA SAFETY DEMONSTRATION, de O ESCRITORIO Estoril para SL BENFICA, EMIRATES. PORTUGAL
- EXCHANGE PROGRAMS, de OGILVY BRASIL São Paulo para UNICEF - UNITED NATIONS CHILDRENS FUND. BRAZIL
- NIVEA DOLL, de FCB BRASIL São Paulo para BDF NIVEA BRASIL. BRAZIL
- STRIKING LESSONS, de LEO BURNETT LISBOA para BRISA HIGHWAY COMPANY. PORTUGAL
B09 (Live Shows / Concerts / Festivals)
- SL BENFICA SAFETY DEMONSTRATION, de O ESCRITORIO Estoril para SL BENFICA, EMIRATES. PORTUGAL
B10 (Celebrity Endorsement)
- THE LAST MASK, de J. WALTER THOMPSON COLOMBIA Bogotá para NATALIA PONCE DE LEON FOUNDATION. COLOMBIA
- END THE SILENCE, de PAGÉS BBDO Santo Domingo para LA SIRENA. DOMINICAN REPUBLIC
B11 (Sponsorship & Partnership) .
- PAPER GLASSES, de GREY MÈXICO Mexico City para SAVE THE CHILDREN AND SANTILLANA. MEXICO
B12 (Launch / Re-launch )
- EDIBLE SIX PACK RINGS, de WE BELIEVERS New York para SALTWATER BREWERY. USA
B13 (Brand Voice & Strategic Storytelling)
- BEAUTY - SKIN DEEP, de IN PRESS PORTER NOVELLI São Paulo para UNILEVER. BRAZIL
B14 (Content-led Engagement & Marketing) .
- THE MINDCHANGER WORKOUT, de OGILVY BRASIL São Paulo para RIO 2016. BRAZIL
- MANBOOBS, de DAVID Buenos Aires para MACMA. ARGENTINA
C02 (Social Community Building / Management)
- MANBOOBS, de DAVID Buenos Aires para MACMA. ARGENTINA
C03 (Audience Targeting / Engagement Strategies)
- THE MINDCHANGER WORKOUT, de OGILVY BRASIL São Paulo para RIO 2016. BRAZIL
C04 (Influencer Communication & Social Amplification)
- THE LAST MASK, de J. WALTER THOMPSON COLOMBIA Bogotá para NATALIA PONCE DE LEON FOUNDATION. COLOMBIA
- MY TWITTER PASSWORD IS 060114, de McCANN LIMA para INSTITUTO DE LA MEMORIA & APEAD. PERU
C05 (Response / Real-time Activity)
- THE SECOND SCOREBOARD, de J. WALTER THOMPSON COSTA RICA San José para TELETICA, INAMU, FEDEFUTBOL. COSTA RICA
C06 (Co-Creation & User Generated Content )
- MCWHOPPER, de Y&R NZ Auckland / Y&R MEDIA NZ Auckland / DAVID Miami para BURGER KING. NEW ZEALAND
C07 (Innovative Use of Social Media )
- THE SECOND SCOREBOARD, de J. WALTER THOMPSON COSTA RICA San José para TELETICA, INAMU, FEDEFUTBOL. COSTA RICA
- MANBOOBS, de DAVID Buenos Aires para MACMA. ARGENTINA
D01 (Research, Data Analytics & Insight Generation)
- MIRRORS OF RACISM, de W3HAUS São Paulo para NGO CRIOLA. BRAZIL
E02 (Territory Marketing & Communication)
- CHOCÓ TO DANCE, de MULLENLOWE SSP3 Bogotá D.C. para JPGC FOUNDATION. COLOMBIA
- THE BULLETPEN, de McCANN COLOMBIA Bogotá para MINISTRY OF NATIONAL EDUCATION COLOMBIA. COLOMBIA
G01 (Integrated Campaign led by PR)
- THE LAST MASK, de J. WALTER THOMPSON COLOMBIA Bogotá para NATALIA PONCE DE LEON FOUNDATION. COLOMBIA
G02 (Costs / Creative Performance PR Campaign)
- BEAUTY - SKIN DEEP, de IN PRESS PORTER NOVELLI São Paulo para UNILEVER. BRAZIL
- PINEDO, de CIRCUS BA Buenos Aires para NETFLIX. MEXICO
- EDIBLE SIX PACK RINGS, de WE BELIEVERS New York para SALTWATER BREWERY. USA
