Festivales - Cannes 2021
FCB corona un año récord en Cannes 2021
(30/06/21). El Festival Internacional de Creatividad de Cannes Lions ha anunciado que FCB ha ganado el codiciado título de Red del Año por primera vez en sus 148 años de historia. Después de celebrar una semana fantástica que incluyó el Healthcare NetWork para FCB Health Network, la Agencia Sanitaria del Año para AREA 23, dos premios Titanium y cinco Grand Prix, el prestigioso reconocimiento de Red del Año fue el logro más importante de la red. En total, el FCB acumuló la increíble cifra de 80 Leones, incluidos dos Titanios, cinco Grandes Premios, 15 Oros, 26 Platas y 32 Bronces, una hazaña nada fácil, especialmente en estos tiempos sin precedentes.
"Los resultados históricos de FCB este año pueden atribuirse a los líderes creativos que componen nuestra red mundial", dijo Carter Murray, director general de FCB Worldwide. Una de las principales prioridades de Murray ha sido crear un entorno en el que las personas con talento puedan prosperar y crecer. "También es un testimonio de la visión creativa de Susan Credle, Directora Creativa Global".
"Este increíble premio es un magnífico reconocimiento al espíritu de Never Finished de FCB y a su escala 456", dijo Susan Credle, Directora Creativa Global. "Y, lo que es más importante, de la generosidad del Consejo Creativo Global (CCG), donde nuestros directores creativos se reúnen semestralmente para evaluar y amplificar el mejor trabajo de la red global". Credle, con la colaboración creativa de Fred Levron, y el GCC, mostraron esta semana todo el potencial de la transformación creativa de FCB en el mayor escenario del marketing creativo mundial.
"Boards of Change", de FCB Chicago, en nombre de la ciudad de Chicago, y "Contract for Change", de FCB Chicago/FCB Nueva York, en nombre de AB InBev, ganaron el trofeo Titanium -el prestigioso premio que se concede a los trabajos innovadores que abren nuevos caminos- en la última jornada del festival. "Boards of Change" ganó un total de 14 Leones, incluido un Gran Premio. "Contract for Change" consiguió 9 importantes victorias durante el Festival, incluido el aclamado Gran Premio.
Entre los aspectos más destacados de la red se encuentran el tercer puesto de FCB Chicago liderada creativamente por Andres Ordoñez como Agencia del Año, con un total de 24 victorias, FCB Nueva York, que terminó la semana con 18 victorias, FCB Canadá, con 7, FCB Inferno, con 6, FCB Interface, con 7, y AREA 23, una empresa de la red FCB Health, con 11 Leones, incluidos dos Grand Prix.
Esta fantástica actuación en Cannes llega tras un año impresionante para FCB Network, nombrada Agencia Global de 2020 por Adweek, en reconocimiento a su continuo crecimiento, innovación y enfoque en sus profesionales y clientes, así como al trabajo creativo que han realizado juntos.
A continuación los trofeos recibidos en cada uno de los Premios de este año.
Sustainable Development Goals Lions
PLATA
FCB CANADÁ Project Understood GOOGLE AI E SOCIEDADE CANADENSE PARA SÍNDROME DE DOWN Sustainable Development Goals – Reduced Inequalities
BRONCE
FCB CHICAGO/FCB NEW YORK Contract For Change AB INBEV Sustainable Development Goals – Responsible Consumption and Production
FCB ULKA Out And Proud Classified THE TIMES OF INDIA Sustainable Development Goals – Gender Equality
Titanium Lions
León de Titanio
FCB CHICAGO BOARDS OF CHANGE CIDADE DE CHICAGO Titanium
FCB CHICAGO/FCB NEW YORK CONTRACT FOR CHANGE AB INBEV Titanium
Brand Experience & Activation Lions
ORO
FCB CHICAGO BOARDS OF CHANGE CIDADE DE CHICAGO Brand Experience & Activation – Corporate Purpose & Social Responsibility
PLATA
AREA 23, EMPRESA DA FCB HEALTH NETWORK SICK BEATS WOOJER Brand Experience & Activation – Healthcare
FCB NEW YORK MICHELOB ULTRA COURTSIDE AB INBEV Brand Experience & Activation – Live Brand Experience or Activation
BRONCE
AREA 23, EMPRESA DA FCB HEALTH NETWORK SICK BEATS WOOJER Brand Experience & Activation – Tech-led Brand Experience
FCB CANADÁ PROJECT UNDERSTOOD GOOGLE AI E SOCIEDADE CANADENSE PARA SÍNDROME DE DOWN Brand Experience & Activation – Social Behaviour
FCB CANADÁ PROJECT UNDERSTOOD GOOGLE AI E SOCIEDADE CANADENSE PARA SÍNDROME DE DOWN Brand Experience & Activation – Corporate Purpose & Social Responsibility
FCB INTERFACE THE PUNISHING SIGNAL POLÍCIA DE MUMBAI Brand Experience & Activation – Not-for-profit/Charity/ Government
FCB NEW YORK MICHELOB ULTRA COURTSIDE AB INBEV Brand Experience & Activation – Digital Installations
Creative Business Transformation Lions
ORO
FCB CHICAGO/FCB NEW YORK CONTRACT FOR CHANGE AB INBEV Creative Business Transformation – Brand Purpose & Impact
PLATA
FCB CHICAGO/FCB NEW YORK CONTRACT FOR CHANGE AB INBEV Creative Business Transformation – Venture Models & Corporate Innovation
Creative eCommerce Lions
Grand Prix
FCB INFERNO RAISING PROFILES THE BIG ISSUE & LINKEDIN Creative eCommerce – Market Disruption
ORO
FCB INFERNO RAISING PROFILES THE BIG ISSUE & LINKEDIN Creative eCommerce – Social Commerce
BRONCE
FCB INFERNO RAISING PROFILES THE BIG ISSUE & LINKEDIN Creative eCommerce – Not-for-profit/Charity/ Government
León en Eficacia Creativa
ORO
FCB NEW YORK THE WHOPPER DETOUR (2021) BURGER KING Creative Effectiveness – Acquisition
BRONCE
FCB NEW YORK THE WHOPPER DETOUR (2021) BURGER KING Creative Effectiveness – Retail
Innovation Lions
PLATA
AREA 23, EMPRESA DA FCB HEALTH NETWORK SICK BEATS WOOJER Innovation – Early Stage Technology
Mobile Lions
PLATA
AREA 23, EMPRESA DA FCB HEALTH NETWORK SICK BEATS WOOJER Mobile – Connected Devices/Wearables
BRONCE
FCB/SIX PUBLICLY TRADED LIFESTYLES HEALTHCARE Mobile – Brand-led Mobile Websites
Radio & Audio Lions
Grand Prix
AREA 23, EMPRESA DA FCB HEALTH NETWORK SICK BEATS WOOJER Radio & Audio – Healthcare
ORO
AREA 23, EMPRESA DA FCB HEALTH NETWORK SICK BEATS WOOJER Radio & Audio – Use of Audio Technology
PLATA
AREA 23, EMPRESA DA FCB HEALTH NETWORK SICK BEATS WOOJER Radio & Audio – Use of Music
FCB CHICAGO BEDTIME STORIES WALMART Radio & Audio – Corporate Purpose & Social Responsibility
Digital Craft Lions
ORO
FCB CANADÁ PROJECT UNDERSTOOD GOOGLE AI E SOCIEDADE CANADENSE PARA SÍNDROME DE DOWN Digital Craft – Experience Design: Voice
BRONCE
AREA 23, EMPRESA DA FCB HEALTH NETWORK SICK BEATS WOOJER Digital Craft – Innovative Use of Technology
Entertainment Lions
BRONCE
FCB NEW YORK MICHELOB ULTRA COURTSIDE AB INBEV Entertainment – Sports: Brand Integration & Sponsorships/ Partnerships
FCB&FIRE UNBOXING IBAI NETFLIX & PLAYSTATION Entertainment – Innovation in Branded Content
Entertainment Lions for Sport
BRONCE
FCB NEW YORK MICHELOB ULTRA COURTSIDE AB INBEV Entertainment Lions for Sport – Sports Live Experience
Creative Data Lions
PLATA
FCB/SIX ‘ME TOO.’ ACT TOO. ‘ME TOO.’ Creative Data – Data Integration
FCB/SIX PUBLICLY TRADED LIFESTYLES HEALTHCARE Creative Data – Data-enhanced Creativity
Creative Strategy Lions
PLATA
FCB INFERNO RAISING PROFILES THE BIG ISSUE & LINKEDIN Creative Strategy – Collaboration
BRONCE
FCB CHICAGO CONTRACT FOR CHANGE AB INBEV Creative Strategy – Food & Drink
FCB NEW YORK
Direct Lions
ORO
FCB CHICAGO/FCB NEW YORK CONTRACT FOR CHANGE AB INBEV Direct – Corporate Purpose & Social Responsibility
PLATA
FCB CANADÁ PROJECT UNDERSTOOD GOOGLE AI E SOCIEDADE CANADENSE PARA SÍNDROME DE DOWN Direct – Co-creation & User Generated Content
FCB CHICAGO BOARDS OF CHANGE CIDADE DE CHICAGO Direct – Not-for-profit/Charity/ Government
FCB CHICAGO BOARDS OF CHANGE CIDADE DE CHICAGO Direct – Use of Ambient Media: Large Scale
FCB CHICAGO BOARDS OF CHANGE CIDADE DE CHICAGO Direct – Social Behaviour
FCB CHICAGO/FCB NEW YORK CONTRACT FOR CHANGE AB INBEV Direct – Food & Drink
BRONCE
AREA 23, EMPRESA DA FCB HEALTH NETWORK THE INEVITABLE NEWS THE INEVITABLE NEWS Direct – Use of Print/Outdoor
FCB CANADÁ PROJECT UNDERSTOOD GOOGLE AI E SOCIEDADE CANADENSE PARA SÍNDROME DE DOWN Direct – New Realities & Voice-activation
FCB NEW YORK MICHELOB ULTRA COURTSIDE AB INBEV Direct – Immersive Experiences & Interactive Screens
Mobile Lions
Grand Prix
FCB CHICAGO BOARDS OF CHANGE CIDADE DE CHICAGO Media – Social Behaviour
ORO
FCB INFERNO RAISING PROFILES THE BIG ISSUE & LINKEDIN Media – Use of Social Platforms
FCB NEW YORK MICHELOB ULTRA COURTSIDE AB INBEV Media – Use of Events
BRONCE
FCB CHICAGO BOARDS OF CHANGE CIDADE DE CHICAGO Media – Use of Ambient Media: Large Scale
FCB CHICAGO BOARDS OF CHANGE CIDADE DE CHICAGO Media – Corporate Purpose & Social Responsibility
FCB NEW YORK MICHELOB ULTRA COURTSIDE AB INBEV Media – Social Behaviour
PR Lions
Grand Prix
FCB CHICAGO/ FCB NEW YORK CONTRACT FOR CHANGE AB INBEV PR – Corporate Image, Communication & Reputation Management
ORO
FCB CHICAGO BOARDS OF CHANGE CIDADE DE CHICAGO PR – Social Behaviour
FCB CHICAGO/ FCB NEW YORK CONTRACT FOR CHANGE AB INBEV PR – Food & Drink
PLATA
AREA 23, EMPRESA DA FCB HEALTH NETWORK THE INEVITABLE NEWS THE INEVITABLE NEWS PR – Media/ Entertainment
FCB INTERFACE THE PUNISHING SIGNAL POLÍCIA DE MUMBAI PR – Not-for-profit/Charity/ Government
BRONCE
FCB CHICAGO BOARDS OF CHANGE CIDADE DE CHICAGO PR – Brand Voice & Strategic Storytelling
Social & Influencer Lions
PLATA
FCB INFERNO RAISING PROFILES THE BIG ISSUE & LINKEDIN Social & Influencer – Audience Targeting/ Engagement Strategies
BRONCE
FCB Brasil SWEET BLOCK ABRAJI & CONGRESSO EM FOCO Social & Influencer – Cultural Insight
Design
ORO
FCB CHICAGO BOARDS OF CHANGE CIDADE DE CHICAGO Design – Event Storytelling
PLATA
FCB CHICAGO BOARDS OF CHANGE CIDADE DE CHICAGO Design – Spatial & Sculptural Exhibitions and Experiences
AREA 23, EMPRESA DA FCB HEALTH NETWORK SEE SOUND SEE SOUND Design –
Consumer Technology & Homeware
BRONCE
AREA 23, EMPRESA DA FCB HEALTH NETWORK SEE SOUND SEE SOUND Design – Medical Products
AREA 23, EMPRESA DA FCB HEALTH NETWORK THE INEVITABLE NEWS THE INEVITABLE NEWS Design – Design-driven Effectiveness
Health & Wellness
ORO
FCB INTERFACE THE PUNISHING SIGNAL POLÍCIA DE MUMBAI Health & Wellness – Nonprofit/
Foundation-led Education & Awareness
PLATA
FCB INTERFACE THE PUNISHING SIGNAL POLÍCIA DE MUMBAI Health & Wellness – Nonprofit/
Foundation-led Education & Awareness
BRONCE
AREA 23, EMPRESA DA FCB HEALTH NETWORK THE INEVITABLE NEWS THE INEVITABLE NEWS Health & Wellness – Nonprofit/Foundation-led Education & Awareness
FCB CANADÁ PROJECT UNDERSTOOD GOOGLE AI E SOCIEDADE CANADENSE PARA SÍNDROME DE DOWN Health & Wellness – Health & Wellness Tech
Outdoor
ORO
FCB CHICAGO BOARDS OF CHANGE CIDADE DE CHICAGO Outdoor – Live Advertising and Events
PLATA
FCB INTERFACE THE PUNISHING SIGNAL POLÍCIA DE MUMBAI Outdoor – Ambient Outdoor
BRONCE
FCB CHICAGO BOARDS OF CHANGE CIDADE DE CHICAGO Outdoor –
Displays
FCB INTERFACE THE PUNISHING SIGNAL POLÍCIA DE MUMBAI Outdoor –
Single-market Campaign
FCB INTERFACE THE PUNISHING SIGNAL POLÍCIA DE MUMBAI Outdoor – Social Behaviour
Pharma
Grand Prix
AREA 23, EMPRESA DA FCB HEALTH NETWORK SICK BEATS WOOJER Pharma – Regulated
ORO
AREA 23, EMPRESA DA FCB HEALTH NETWORK SICK BEATS WOOJER Pharma – Regulated
PLATA
AREA 23, EMPRESA DA FCB HEALTH NETWORK TRAPPED INSMED INCORPORATED Pharma – Regulated
AREA 23, EMPRESA DA FCB HEALTH NETWORK UNBREAKABLE INSMED INCORPORATED Pharma – Regulated
BRONCE
AREA 23, EMPRESA DA FCB HEALTH NETWORK FIGHTING FOR WORDS – THE FIRST POSTERS TO HELP TREAT APHASIA – “SHEEP” CONSTANT THERAPY Pharma – Regulated
AREA 23, EMPRESA DA FCB HEALTH NETWORK SICK BEATS WOOJER Pharma – Regulated
Print & Publishing
PLATA
AREA 23, EMPRESA DA FCB HEALTH NETWORK THE INEVITABLE NEWS THE INEVITABLE NEWS Print & Publishing – Media/Entertainment
Board of Change (Cannes 2021). Anunciante: City of Chicago. Marca: Campaña City of Chicago - Board of Change. Producto: Acción City of Chicago - votación. Agencia de Publicidad: FCB Chicago. CCO: Andres Ordoñez. Productora Audiovisual: Flo Creative. Director de Cine: Lord + Thomas. País: USA. Categoría: Institucional. Premios Cannes: Grand Prix y 2 Bronces en Media Lions / Titanium Lions / Oro y Plata en Design Lions / Oro y Bronce en Outdoor Lions / Oro y Bronce en PR Lions / Oro en Brand Experience & Activation Lions / 3 Platas en Direct Lions 2021.
Contract for Change (Cannes 2021). Anunciante: Michelob. Marca: Campaña Michelob. Agencia de Publicidad: FCB Chicago / FCB New York. País: USA.
